In the article "the Case for Paying College Athletes" by Marc Edelman, the author wants the reader to know that it is unfair and not right for college athletes to not be paid by the NCAA. Paying college athletes has become an item of interest in the last few years. College sports is a major industry generating "11 billion dollars in annual revenues." The author makes the point that college coaches make an extreme amount of money, "head football coaches at the 44 NCAA bowl championship series..." were "the highest paid public employee's in 40 of the 50 U.S states, is the state university's head football or basketball coach." The author argues not only that it is immoral not to pay the student athletes, but probably illegal too, he states that in "section 1 of the Sherman Antitrust Act, in pertinent part, states that 'every contract, combination... or conspiracy, in restraint of trade or commerce... is declared to be illegal.'"  These three quotes show first of all that there is enough money to pay the athletes, second the evidence shows that there are other people who profit off the hard work of the athletes, and third there are laws in this country that try to prevent this kind of thing from happening.
   
      The author the reader to feel anger at the injustice in the NCAA system. The author uses several craft techniques. First the author uses a controversial topic that gets the reader's attention. The author then used real-life examples, like coaches pay to other public employees pay, and he finishes by reinforcing his message by saying "the argument against allowing pay to student-athletes arises many from greed and self-interest."
 
      While I already agreed with the author's opinion, the points Edelman made, make it seem way more urgent then I previously thought. After reading the article he highlighted for me that not paying college athletes is completely unfair. I took away that people need  to be aware of this problem and that fans should speak up for the rights of college athletes. Furthermore, I want to know why, even if they won't pay the college athletes, the NCAA board won't let athletes make money off their merchandise and other promotional equipment.